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Amidst the pandemic, supply chain constraints, and market volatility, the retail industry has continued its upward growth trajectory, demonstrating the sector’s commendable resiliency. As of 2022, the global retail market reached a value of about USD 23 trillion and the industry is expected to further witness healthy growth in the coming years. The thriving eCommerce market has played an important role in augmenting this growth.

If there was one major highlight of Budget 2022 for taxpayers, it was its verdict on crypto taxation. The Budget stated that gains from the transfer of Virtual Digital Assets (VDA) which include cryptocurrency, NFT & others would be taxed at a 30% rate.

Now, this was a bittersweet moment for taxpayers and crypto enthusiasts. Sweet because it cleared much of the mystery that crypto taxation was shrouded in. Bitter because…well 30% tax is steep, to say the least.

How many times have we marveled at Aishwarya Rai’s wedding outfit and imagined ourselves in a similar getup? How many times have we walked down the streets of Lucknow and longed for those beautifully embroidered kurtas?

Ethnic wear is something that we all adore. However, when it comes to a casual affair, most of us owing to convenience or choice usually opt for western clothing. But whenever any festival or special occasion knocks our door, the magic casket of ethnic wear opens and without giv

Let’s dive straight into the heart of the matter. The age of AI disruption has arrived, and the marketing landscape is its prime beneficiary. In a world where the potential of generative AI is only starting to be explored, McKinsey’s insights indicate that the power of Gen AI could enhance marketing productivity by 5 to 15%.

Zooming into the specific realm of content generation, generative AI emerges as a force to reckon with. Businesses and enterprises are keen on capitalizing on generative AI’s prowess to bring their content ideas to life. However, there seems to be a catch. The content produced by language models like LLMs or other readily available AI generation solutions aren’t specifically customized to match the unique context of the given brand or industry. As a result, it falls short of effectively mirroring the distinctive tone and voice that characterizes the brand. So, as the market fills with a deluge of Gen AI tools, a pertinent question arises: Can brands merely pick any off-the-shelf AI solution to cater to their content needs or is there a more sophisticated and nuanced solution? Let’s delve deeper.